STR 581 Week 6 Capstone Finals Latest 2016 June Version

Jun 20th, 2016
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1. Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation. 2. Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on 3. Successful implementation of the differentiation strategy requires a structure that__________ 4. Organizational structure__________ 5. AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray 6. Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base

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1. Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels aresleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of________ segmentation.geographic2. Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent becausethe perfume is from a well-known brand. What kind of pricing is the company depending onimage pricing3. Successful implementation of the differentiation strategy requires a structure that__________decentralizes decision making4. Organizational structure__________specifies the firm's formal reporting relationships, procedures, controls, and authority and decision-making processes5. AT&T's business campaign not only helped to change public perceptions of the company, it alsosignaled to employees that AT&T was determined to be a leader in telecommunication services.Which principle of internal branding does this example portraylinking internal and external marketing6. Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices.Knowing that several other companies exist in the market that offer similar products, Aishadecides to b

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