Adams State University BUS 304 Module 1 Quiz Principles of Marketing (2015)

Jun 23rd, 2016
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Question 1 The strategic business unit (SBU) concept is best identified as a: 1. planning tool that separates tactical and operational issues for analysis. 2. marketing planning tool best suited to the needs of large, diversified organizations. 3. way to create units of business activity based solely on sales potential. 4. device used primarily to separate marketing costs from production expenses. 2 points Question 2 Which of the following is now the second-largest market in the world? 1. China 2. United Kingdom 3. Japan 4. India 2 points Question 3 1. One of the busiest areas of interactive marketing involves online auction sites, such as eBay. 1. False 2. True 2 points Question 4 The emergence of the marketing concept can best be explained by: 1. higher production levels. 2. a focus on product quality. 3. a shift from a seller’s market to a buyer’s market. 4. a shift from a production to a sales orientation. 2 points Question 5 In the relationship era, firms

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Adams State University BUS 304 Module 1 Quiz Principles of Marketing (2015)Question 1The strategic business unit (SBU) concept is best identified as a:1. planning tool that separates tactical and operational issues for analysis.2. marketing planning tool best suited to the needs of large, diversified organizations.3. way to create units of business activity based solely on sales potential.4. device used primarily to separate marketing costs from production expenses.2 pointsQuestion 2Which of the following is now the second-largest market in the world?1. China2. United Kingdom3. Japan4. India2 pointsQuestion 31. One of the busiest areas of interactive marketing involves online auction sites, such as eBay.1. False2. True2 pointsQuestion 4The emergence of the marketing concept can best be explained by:1. higher production levels.2. a focus on product quality.3. a shift from a sellers market to a buyers market.4. a shift from a production to a sales orientation.2 pointsQuestion 5In the relationship era, firms focus on:1. long term relationships with customers and suppliers.2. short term relationships with customers and suppliers.3. long term relationships with customers.4. short term relationships with suppliers.2 pointsQuestion 6Production and marketing of goods and services are two basic functions that create utility.1. True2. False2 pointsQuestion 7To be most effective, the planning process should include input from a wide range

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