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BEHAVIOURAL SCIENCEA behavioural science is the collective term given to a number of disciplines which focus on thestudy of the behaviour of humans. Behavioral science is the systematic analysis and investigationof human and animal behaviour through controlled and naturalistic observation, and disciplinedscientific experimentation. It attempts to accomplish legitimate, objective conclusions throughrigorous formulations and observation. It is a branch of science that deals primarily with humanaction and often seeks to generalize about human behavior in society. It focuses on how peopleuse information and makes decisions and how they interact with one another in dyads, groups,and organizations. Behavioral science studies human behavior relevant to a range of differentmanagerial contexts such as:Cognitive processes of judgment and decision makingPsychological aspects of behaviorLearning, reasoning, and problem solving by individuals, groups, and organizationsProcesses of negotiationsPower and influenceTeamwork and group processesOrganizational decision makingBehavioral sciences can be divided into two academic fields: neural (information sciences) andsocial (relational sciences). Information processing sciences deal with information processing ofstimuli from the social environment by cognitive entities, to engage in decision making, socialjudgment and social perception for individual functioning and survival of organism in a soci

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