Clarion MKTG360 final exam

Jun 24th, 2016
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Question 1 (2 points) Which of the following is a primary disadvantage of viral marketing? Question 1 options: 1) The costs of viral marketing are too high for most companies. 2) The brand associated with the viral message is usually forgotten. 3) Marketers have little control over who receives the viral message. 4) Viral messages are less likely to be viewed than other types of online promotions. 5) Viral messages are blocked by most search engines. Question 2 (2 points) In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities. Question 2 options: 1) value marketing 2) data mining 3) test marketing 4) neuromarketing 5) serial processing Save Question 3 (2 points) It is most accurate to say that successful niche marketing relies on a firm's ___ and its ____. Question 3 options: 1) marketing strategy; services 2) individual relationships with customers; positioning 3) superior products; value network partners 4

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Clarion MKTG360 final examQuestion 1 (2 points)Which of the following is a primary disadvantage of viral marketing?Question 1 options:1) The costs of viral marketing are too high for most companies.2) The brand associated with the viral message is usually forgotten.3) Marketers have little control over who receives the viral message.4) Viral messages are less likely to be viewed than other types of online promotions.5) Viral messages are blocked by most search engines.Question 2 (2 points)In CRM, findings about customers discovered through ________ techniques often lead tomarketing opportunities.Question 2 options:1) value marketing2) data mining3) test marketing4) neuromarketing5) serial processingSaveQuestion 3 (2 points)It is most accurate to say that successful niche marketing relies on a firm's ___ and its ____.Question 3 options:1) marketing strategy; services2) individual relationships with customers; positioning3) superior products; value network partners4) greater knowledge of customers' needs; special reputation5) competitive advantage in comparison to mass-market companies; affordable pricingQuestion 4 (2 points)Which of the following is true of the U.S. age demographics?Question 4 options:1) The Millennial generation accounts for nearly half of all the discretionary consumerspending in the U.S2) The Generation Xers are the most educated section of the population3) The baby boomers are the poorest segment of the population4) The Ge

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