COM 295 FINAL EXAM ANSWERS

Jun 24th, 2016
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1. Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa’s action typically belong? Idea development Message review Message structuring Audience analysis 2. Gregor who works at a textbook company has put together a presentation proposing that the company save money by getting its images from less expensive stock photo sites. Gregor needs to present his idea to the executive committee. Considering the content of his presentation, which of the following people on the committee should he most try to influence? The design director The marketing director The production editor The editorial director 3. Which of the following facilitates a one-stop work space containing project and mee

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COM 295 FINAL EXAM ANSWERS1. Vanessa has been assigned the task of creating an effective business message aimed atimproving the productivity of the employees in her company. In the process of creating thebusiness message, she studies the background of the employees, their needs, and priorities. Towhich step of the planning process for developing influential messages does Vanessas actiontypically belong?Idea developmentMessage reviewMessage structuringAudience analysis2. Gregor who works at a textbook company has put together a presentation proposing that thecompany save money by getting its images from less expensive stock photo sites. Gregor needsto present his idea to the executive committee. Considering the content of his presentation, whichof the following people on the committee should he most try to influence?The design directorThe marketing directorThe production editorThe editorial director3. Which of the following facilitates a one-stop work space containing project and meetinginformation, shared files, and communication platforms?textingwritten messagessocial networkingWebinar4. Rick is trying to schedule a video teleconference with colleagues at several locations. To doso, he needs to coordinate their schedules and also check to see if the company needs to invest inany additional resources to make it happen. By addressing coordination and resource issues, he isdealing with:constraintimmediacyrichnessControl5. The career summary

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