CSU BBA2010 unit 7 quiz

Jun 24th, 2016
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Question Question 1 Psychographic segmentation is the: category that includes the benefits that consumers seek from products and how consumers use the product. vital starting point for most efforts to segment B2B markets but is seldom used in B2C market. division of the market based on consumer characteristics such as age, ethnicity, and gender. category used to complement other types of market segmentation in B2C markets. 4 points Question 2 When Suzanne was shopping for school supplies in the mall, she was approached by a woman with a clipboard, asking questions about her preference for jeans. Therefore, Suzanne is part of __________ research. secondary unobtrusive survey observation 4 points Question 3 All of the following are outcomes associated with changes in digital technology and the rise of the Internet EXCEPT: mass customization. cognitive dissonance. new types of promotional tools and methods. a shift in power from producers to customers. 4 points Questio

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CSU BBA2010 unit 7 quizQuestionQuestion 1Psychographic segmentation is the:category that includes the benefits that consumers seek from products and how consumers usethe product.vital starting point for most efforts to segment B2B markets but is seldom used in B2C market.division of the market based on consumer characteristics such as age, ethnicity, and gender.category used to complement other types of market segmentation in B2C markets.4 pointsQuestion 2When Suzanne was shopping for school supplies in the mall, she was approached by a womanwith a clipboard, asking questions about her preference for jeans. Therefore, Suzanne is part of__________ research.secondaryunobtrusivesurveyobservation4 pointsQuestion 3All of the following are outcomes associated with changes in digital technology and the rise ofthe Internet EXCEPT:mass customization.cognitive dissonance.new types of promotional tools and methods.a shift in power from producers to customers.4 pointsQuestion 4The biggest disadvantage of observation research is that it:tends to be extremely expensive.yields little or no insight into the motivation behind the observed behavior.generates secondary data rather than primary data.focuses on what people say rather than what they actually do.4 pointsQuestion 5Jesse is the marketing manager for a large Midwest-based producer of food products. He is in theprocess of developing the __________, which takes into consideration the marketing strat

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