Devry MGMT410 week 4 quiz

Jun 25th, 2016
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Question 1.(TCO 1) The vice president of marketing tells a marketing manager to prepare a presentation by the end of the week. The vice president is most likely exercising which of the following? (Points : 5) Staff authority Procedural authority Line authority Functional authority Question 2. 2.(TCO 1) Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Sweet Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The 11-year-old company has 50 employees, and its products are available in 30% of the U.S. market. Sweet Leaf Tea recently received multimillion dollar investments that will enable the business to expand its national presence Which of the fo

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Devry MGMT410 week 4 quizQuestion1.(TCO 1) The vice president of marketing tells a marketing manager to prepare a presentationby the end of the week. The vice president is most likely exercising which of thefollowing? (Points : 5)Staff authorityProcedural authorityLine authorityFunctional authorityQuestion 2. 2.(TCO 1) Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small butfast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in itsbeverages. Although beverage industry experts recommended that Sweet Leaf replace theorganic cane sugar and honey it uses with less costly high-fructose corn syrup, Sweet Leafrefused because of the company's mission to provide a high-quality, organic beverage toconsumers. The 11-year-old company has 50 employees, and its products are available in 30% ofthe U.S. market. Sweet Leaf Tea recently received multimillion dollar investments that willenable the business to expand its national presenceWhich of the following, if true, best supports the idea that Sweet Leaf Tea has implemented acompetitive strategy of differentiation? (Points : 5)New Sweet Leaf Tea customers are initially attracted to the unique labels and logo on the bottlesLoyal customers of Sweet Leaf Tea seek products that are U.S. Department of Agriculturecertified organic despite the associated higher costsOther brands of bottled iced tea compete with Sweet Leaf Tea by offering new flavors atcompetitive prices

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