Kaplan MT450 unit 5 QUIZ

Jun 27th, 2016
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Question 1.1. A market structure analysis is used to better understand the: (Points : 2) competition customers employees social environment Question 2.2. A typical marketing planning horizon is: (Points : 2) one month six months one year five years Question 3.3.According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. (Points : 2) physiological safety Ego social Question 4.4.The value proposition offered by the competitors and the marketing mix used by them will most likely fall under which of the following parts of the competitor analysis? (Points : 2) determination of the competitors' major objectives assessment of the competitors' current marketing strategies assessment of the competitors' strengths and weaknesses internal analysis of your firm's strengths and weaknesses relative to the competitors Question 5.5.Which of the following refers to one particular product segment of a particular industry? (

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Kaplan MT450 unit 5 QUIZBusiness: Marketing (12)Question 1.1. A market structure analysis is used to better understand the: (Points : 2)competitioncustomersemployeessocial environmentQuestion 2.2. A typical marketing planning horizon is: (Points : 2)one monthsix monthsone yearfive yearsQuestion 3.3.According to the needs hierarchy theory, basic human needs such as food, sleep,and water are examples of ________ needs. (Points : 2)physiologicalsafetyEgosocialQuestion 4.4.The value proposition offered by the competitors and the marketing mix used bythem will most likely fall under which of the following parts of the competitor analysis?(Points : 2)determination of the competitors' major objectivesassessment of the competitors' current marketing strategiesassessment of the competitors' strengths and weaknessesinternal analysis of your firm's strengths and weaknesses relative to the competitorsQuestion 5.5.Which of the following refers to one particular product segment of a particularindustry? (Points : 2)a product branda product variant.a product type.a product class.Question 6.6.When marketing managers select a market segment to pursue, it is called:(Po

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