Marketing MCQ

Jun 27th, 2016
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Question Exam: - Value Capture and Value Delivery 1.Coupons, rebates, and online discounts are types of A. off-price wholesaling. B. pricing promotions. C. in-store promotions. D. specialty product displays. 2.Retailers with strong brand names of their own might operate outlet stores to A. extend the useful life of mature products. B. keep manufacturers from selling similar items in their own factory stores. C. sell excess inventory that might have to be sold at markdown prices in regular stores. D. compete with category specialist stores. 3._______ communities are networks of social shoppers who see an enhanced emotional connection with other participants during an Internet shopping experience. A. Gen-Y B. Self-actualizing C. Virtual D. Electronic loyalty program 4.The most significant potential benefit of the Internet channel is its A. capacity for providing location options for maintaining inventory. B. potential to provide customers with instant gratification. C.

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Marketing MCQQuestionExam: - Value Capture and Value Delivery1.Coupons, rebates, and online discounts are types ofA. off-price wholesaling.B. pricing promotions.C. in-store promotions.D. specialty product displays.2.Retailers with strong brand names of their own might operate outlet stores toA. extend the useful life of mature products.B. keep manufacturers from selling similar items in their own factory stores.C. sell excess inventory that might have to be sold at markdown prices in regular stores.D. compete with category specialist stores.3._______ communities are networks of social shoppers who see an enhanced emotionalconnection with other participants during an Internet shopping experience.A. Gen-YB. Self-actualizingC. VirtualD. Electronic loyalty program4.The most significant potential benefit of the Internet channel is itsA. capacity for providing location options for maintaining inventory.B. potential to provide customers with instant gratification.C. capacity for a touch-and-feel customer experience.D. ability to personalize information for each customer on a cost effective basis.5.Some companies want to get their products into as many outlets as possible. These companiesunderstand that the more exposure they get, the more of their products they'll sell. If this idea isconsistent with the company's overall strategy, it will most likely choose _______ distribution.A. exclusiveB. selectiveC. collectively exhaustiveD. intensive6._______ ar

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