MGT 240 test

Jun 27th, 2016
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Q1. ________ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. a. The product concept b. Selling myopia c. Marketing management d. Marketing myopia e. Value proposition Q2. The art and science of choosing target markets and building profitable relationships with them is called ________ a. societal marketing b. positioning c. marketing management d. segmentation e. selling Q3. Frequent flyer programs offered by airlines are an example of a ________. a. consumer-generated marketing program b. basic customer relationship c. frequency marketing program d. club marketing program e. structural benefit provided for top customers Q4. The set of marketing tools a firm uses to implement its marketing strategy is called the ________. TQM marketing effort product mix marketing mix promotion mix Q5. Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a nat

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MGT 240 testQ1. ________ refers to sellers being preoccupied with their own products andlosing sight of underlying consumer needs.a. The product conceptb. Selling myopiac. Marketing managementd. Marketing myopiae. Value propositionQ2. The art and science of choosing target markets and building profitablerelationships with them is called ________a. societal marketingb. positioningc. marketing managementd. segmentatione. sellingQ3. Frequent flyer programs offered by airlines are an example of a ________.a. consumer-generated marketing programb. basic customer relationshipc. frequency marketing programd. club marketing programe. structural benefit provided for top customersQ4. The set of marketing tools a firm uses to implement its marketing strategy iscalled the ________.TQMmarketing effortproduct mixmarketing mixpromotion mixQ5. Some fast-food restaurants offer tasty and convenient food at affordableprices, but in doing so they contribute to a national obesity epidemic andenvironmental problems. These fast-food restaurants overlook the ________philosophy.a. production conceptb. societal marketing conceptc. selling conceptd. product concepte. marketing conceptQ6. Your state's department of education has budgeted a significant amount ofmoney for a radio, print, television, and online advertising campaignemphasizing the long-term benefits, both educational and professional, ofreading every day. This is an example of a(n) ________ campaign.

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