Unequal emotions in the stock market.

Jun 28th, 2016
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Columbia University in the City of New York
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A sociological study was performed and it was generally found that people are impacted in a much larger degree when investment returns are negative - versus when the returns are positive.

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An important graphical representation of how differently investmentlosses can affect an investor relative to an identical size investment gain.POSITIVERESPONSE- $100LOSSES+ $100Lossesfoundtohave2.5xtheemo3onalimpactofanequivalentgainStarting PointNEGATIVERESPONSEGAIN

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