MKT 421 FINAL EXAM 2016 NEW VERSION

Jun 28th, 2016
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1. A __________ is a road map for the marketing activities of an organization for a specified future time period such as one year or five years. marketing dashboard marketing plan operation plan mission statement 2. What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market Identify major competitors early Create a new market space 3. The product life cycle refers to __________. a concept that describes the stages a new product goes through from product concept to commercialization the average life span of a product a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline 4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline

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MKT 421 FINAL EXAM 2016 NEW VERSION1. A __________ is a road map for the marketing activities of an organization for a specifiedfuture time period such as one year or five years.marketing dashboardmarketing planoperation planmission statement2. What is meant by accelerating the process?Increase advertising costs during product launchSpeed up new product time to marketIdentify major competitors earlyCreate a new market space3. The product life cycle refers to __________.a concept that describes the stages a new product goes through from product concept tocommercializationthe average life span of a producta concept that describes the stages a product goes through in the marketplaceearly growth,accelerated development, maturity, and declinea concept that describes the stages a product goes through in the marketplaceintroduction,growth, maturity, and decline4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is theultimate consumer in a pipeline from the producer through intermediaries including the clothingstore. This pipeline is actually a _______.marketing channelmarketing tunnelconsumer marketdistribution matrix5. What is the marketing objective for the growth stage of the product life cycle?maintain brand loyaltyminimize promotionincrease market sharestress differentiation6. In the nonprofit world of the performing arts box office technology has essentially remainedthe same since the 1980s

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