MKT/421 MKT 421 MKT421 Week 5 Final Exam (UoP)

Jun 28th, 2016
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Question 1. A producer might use a "pulling policy" rather than a "pushing policy" if: Intermediaries are reluctant to handle a new product. Its sales force has been very successful getting wholesalers and retailers to handle its product. It has a very limited promotion budget. It is offering a very "high-tech" product to a small product-market. 2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______. Creative resourcing Idea engineering Reaction engineering Crowdsourcing 3. The primary purpose of branding is: To prevent competitors from stealing product ideas. To boost customer satisfaction. To identify a product. To enhance package design. 4. Which of the following is a common cause of new product failures? The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. The managers worry too much about the competition. The pro

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MKT/421 MKT 421 MKT421 Week 5 Final Exam (UoP)Report this Question as InappropriateQuestion1. A producer might use a "pulling policy" rather than a "pushing policy" if:Intermediaries are reluctant to handle a new product.Its sales force has been very successful getting wholesalers and retailers to handle its product.It has a very limited promotion budget.It is offering a very "high-tech" product to a small product-market.2. When new product ideas are chosen based on ratings and comments from customers, thisprocess is called ______.Creative resourcingIdea engineeringReaction engineeringCrowdsourcing3. The primary purpose of branding is:To prevent competitors from stealing product ideas.To boost customer satisfaction.To identify a product.To enhance package design.4. Which of the following is a common cause of new product failures?The company tries to follow an organized new-product development processrather than usinga faster and more spontaneous, "race-to-market" approach.The managers worry too much about the competition.The product fails to offer the customer a unique benefit.The company delays putting the product on the market until it develops a complete marketingplan.5. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants toachieve a rapid return on its investment. It probably should set a ______________ pricingobjective.Status quoTarget returnProfit maximizationSales-oriented6. In the American Marketin

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