Texam A&M MKTK-508-120-Marketing Management Ch 01 Quiz

Jul 2nd, 2016
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Question Course 10216-MKTK-508-120-Marketing Management Test Ch 01 Quiz Attempt Score 100 out of 100 points QUESTION 1 1. Rising promotion costs and shrinking profit margins are the result of ________. new and improved technology disintermediation industry convergence privatization heightened competition 5 points QUESTION 2 1. Car rental firms, hair dressers, and management consultants provide ________. goods experiences events services information 5 points QUESTION 3 1. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of ________ for pollution. declining demand nonexistent demand latent demand negative demand unwholesome demand 5 points QUESTION 4 1. When eBay and Amazon.com cut out the majority of middlemen that normally would participate in the exchange process, it is an example of ________. deregulation rev

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Texam A&M MKTK-508-120-Marketing Management Ch 01 QuizReport this Question as InappropriateQuestionCourse 10216-MKTK-508-120-Marketing ManagementTest Ch 01 QuizAttempt Score 100 out of 100 pointsQUESTION 11. Rising promotion costs and shrinking profit margins are the result of ________.new and improved technologydisintermediationindustry convergenceprivatizationheightened competition5 pointsQUESTION 21. Car rental firms, hair dressers, and management consultants provide ________.goodsexperienceseventsservicesinformation5 pointsQUESTION 31. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra forgoods and services that use sustainable processes to help control pollution. This is an example of________ for pollution.declining demandnonexistent demandlatent demandnegative demandunwholesome demand5 pointsQUESTION 41. When eBay and Amazon.com cut out the majority of middlemen that normally wouldparticipate in the exchange process, it is an example of ________.deregulationreverse auctioningreintermediationdisintermediationdiversification5 pointsQUESTION 51. Managers of ________ businesses concentrate on achieving high manufacturing efficiency,low costs, and mass distribution.selling-orientedproduct-orientedproduction-orientedmarketing-orientedconsumer-oriented5 pointsQUESTION 61. Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Theirproducts are carefu

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