Texas A&M MKTK 508 Test Ch 4 Quiz

Jul 2nd, 2016
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Question QUESTION 1 1. Which of the following is one of the key disadvantages of online market research? Online research is expensive. Online research is time consuming. People tend to be dishonest online. Online research lacks versatility. Samples can be small and skewed. 5 points QUESTION 2 1. Which of the following is an advantage of online research? Samples are generally representative of the target population. Members of online panels and communities tend to have low turnover. Online research is relatively free of technological problems and inconsistencies. People tend to be honest and thoughtful online. Online research is slow but gather detailed information. 5 points QUESTION 3 1. ________ approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work. Cognitive research Inductive research Archaeological research Ethnographic research Deductive research 5 poi

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Texas A&M MKTK 508 Test Ch 4 QuizReport this Question as InappropriateQuestionQUESTION 11. Which of the following is one of the key disadvantages of online market research?Online research is expensive.Online research is time consuming.People tend to be dishonest online.Online research lacks versatility.Samples can be small and skewed.5 pointsQUESTION 21. Which of the following is an advantage of online research?Samples are generally representative of the target population.Members of online panels and communities tend to have low turnover.Online research is relatively free of technological problems and inconsistencies.People tend to be honest and thoughtful online.Online research is slow but gather detailed information.5 pointsQUESTION 31. ________ approach uses concepts and tools from anthropology and other social sciencedisciplines to provide deep cultural understanding of how people live and work.Cognitive researchInductive researchArchaeological researchEthnographic researchDeductive research5 pointsQUESTION 41. Which of the following refers to the set of measures that help firms to quantify, compare, andinterpret their marketing performance?marketing diagnosticsmarketing information systemsmarketing simulationmarketing intelligencemarketing metrics5 pointsQUESTION 51. Which of the following is an internal marketing metric that companies need to monitor?market shareconsumer satisfactionrelative perceived qualitytotal number of cus

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