Business Relation Questions

Jul 4th, 2016
Studypool Tutor
Price: $15 USD

Tutor description

The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Question 2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Question 4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? Question 5: Define direct marketing and give some real world examples

Word Count: 1295
Showing Page: 1/7
Running head: Marketing Management1Midterm: Marketing ManagementNameCourse NameSemesterNovember 30th, 2014Running head: Marketing Management2Define what is meant by "brand equity" and discuss what a company can do to maintainbrand equity.We can define the term Brand Equity which is used by a lot of companies for thediscussion of owing well known brand names and its benefits. Many people thought that if anynew product is attached with well known brand name will circulate more money. Consumerprefer that products which have the tag of well known brand and consider it much better thanlocal products. If you maintain brand equity, your brand becomes successful continuously. In thisregard, companies make their brands more attractive. If they do not change the appearance of theproduct, people become fed up and get that product unattractive. After that, the procedure ofadvertisement start, in this step companies invest their money on ads so that people becomeattentive and they become interested in the purchase of product. An impressive message willalso attached with your ad for examples the message of eat fresh will not be suitable for thecheeses burgers (Rothenberg, 2014).If public fine the message of any product confusing, they will avoid it and went to otherfood point. If the workers give the facility of eat fresh everyday to the customers, it will win thetrust of consumers. The last step is that the brand loyalist. These are the customers who are loya

Review from student

Studypool Student
" awesome work thanks "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors