Webster MRKT5000 final exam 2016

Jul 5th, 2016
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Question Question 10.6 pts Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy? Growth Decline Expansion Introduction Stabilization Question 20.6 pts The marketing and financial value associated with a brand's strength in a market is referred to as brand ___________ equity loyalty value share association Question 30.6 pts Which of the following is not a service product? a 100% service satisfaction guarantee A Jimmy Buffett concert A flight on Southwest Airlines An overnight stay at a Holiday Inn The dry-cleaning of a suit Question 40.6 pts Jim Price, a dentist, find that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot, he is seeing an existing patient. Jim's problem in expanding his practice deals with the aspect of service called in

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Webster MRKT5000 final exam 2016QuestionQuestion 10.6 ptsWhich stage in the product life cycle is critical to a product's survival because competitivereactions to the product's success during this period will affect the product's life expectancy?GrowthDeclineExpansionIntroductionStabilizationQuestion 20.6 ptsThe marketing and financial value associated with a brand's strength in a market is referred to asbrand ___________equityloyaltyvalueshareassociationQuestion 30.6 ptsWhich of the following is not a service product?a 100% service satisfaction guaranteeA Jimmy Buffett concertA flight on Southwest AirlinesAn overnight stay at a Holiday InnThe dry-cleaning of a suitQuestion 40.6 ptsJim Price, a dentist, find that he is not bringing in enough revenue to cover his expenses. Hewould like to schedule more patients, but he finds that in almost every time slot, he is seeing anexisting patient. Jim's problem in expanding his practice deals with the aspect of service calledinseparabilityslottingcredenceheterogeneityperishabilityQuestion 50.6 ptsIf H&R Block, a major tax preparation firm, is having a problem with its employees beinginconsistent in filing of returns, the firm is experiencing a problem with which characteristic ofthe service offering?InseparabilitytangibilityIntangibilityPerishabilityHeterogeneityQuestion 60.6 ptsA channel of distribution is a group of individuals and organizations thatlinks producers to other marketing int

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