Wisconsin MKt311 exam 1

Jul 5th, 2016
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One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in Question 1 options: strong connections among competing firms in the marketplace. lower prices. increased competition. long-term relationships. Question 2(2.5 points) Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings. Question 2 options: relationships merchandise benefits information rebates Question 3(2.5 points) Your roommate, a non-business major, sees you reading your marketing text. He or she asks, "Why is marketing important?" You respond by saying all of the following EXCEPT Question 3 options: Marketers advise production on how much product to make. Marketers tell the logistics department when to ship products. Marketers engage customers and develop long-term relationships. Marketers identify opportunities to expand. Marketers are the most important profit center in any organi

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Wisconsin MKt311 exam 1One of the benefits of value-driven marketing is that attention to customer needs and wantswill likely result inQuestion 1 options:strong connections among competing firms in the marketplace.lower prices.increased competition.long-term relationships.Question 2(2.5 points)Value-driven firms constantly measure the __________ that customers perceive, compared tothe prices of their offerings.Question 2 options:relationshipsmerchandisebenefitsinformationrebatesQuestion 3(2.5 points)Your roommate, a non-business major, sees you reading your marketing text. He or she asks,"Why is marketing important?" You respond by saying all of the following EXCEPTQuestion 3 options:Marketers advise production on how much product to make.Marketers tell the logistics department when to ship products.Marketers engage customers and develop long-term relationships.Marketers identify opportunities to expand.Marketers are the most important profit center in any organization.Question 4(2.5 points)Whenever Arnold calls his insurance agent, the agent tells Arnold about new types ofinsurance available. The agent is pursuing a ________________ growth strategy.Question 4 options:market developmentdiversificationproduct proliferationproduct developmentmarket penetrationQuestion 5(2.5 points)Fernando was thrilled to find out that his company had just decided to invest a great deal ofmoney in the product he was managing. He knows that even with its r

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