marketing channels and distribution.

Jul 6th, 2016
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This help you to gain an understanding of: 1.The nature and importance of intermediaries. 2.What a distribution channel is and does. 3.The decisions involved in designing a channel of distribution. 4.Major channels used to distribute consumer goods, business goods, and services. 5.Vertical marketing systems. 6.Intensity of distribution 7.Choice of intermediaries and conflict management. 8.Legal considerations and channel arrangements.

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Showing Page: 1/23
Chapter 15Channels of Distribution:Conflict, Cooperation, andManagementSommersBarnesNinth Canadian EditionPresentation byKaren A. BlotnickyMount Saint Vincent University, Halifax, NSCopyright 2001 by McGraw-Hill Ryerson LimitedChapter GoalsTo gain an understanding of: The nature and importance of intermediaries What a distribution channel is and does The decisions involved in designing a channel ofdistribution Major channels used to distribute consumer goods,business goods, and services Vertical marketing systems Intensity of distribution Choice of intermediaries and conflict management Legal considerations and channel arrangementsCopyright 2001 McGraw-Hill Ryerson Limited15 - 2The Distribution Function distribution is about getting the product orservice to the customer as conveniently aspossible; it deals with access and availability intermediaries perform many of thedistribution functions on behalf of suppliers merchant intermediaries actually take title tophysical products that they distribute agents do not ever own the products, but theyarrange the transfer of titleCopyright 2001 McGraw-Hill Ryerson Limited15 - 3Distribution Channels The role of distribution entails: Arranging for its sale and transfer oftitle Promoting the product Storing the product Assuming some risk duringdistribution. Intermediaries often perform theseactivities for producer or

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