marketing channels and distribution.

Jul 6th, 2016
Studypool Tutor
Price: $15 USD

Tutor description

This help you to gain an understanding of: 1.The nature and importance of intermediaries. 2.What a distribution channel is and does. 3.The decisions involved in designing a channel of distribution. 4.Major channels used to distribute consumer goods, business goods, and services. 5.Vertical marketing systems. 6.Intensity of distribution 7.Choice of intermediaries and conflict management. 8.Legal considerations and channel arrangements.

Word Count: 1230
Showing Page: 1/23
Chapter 15Channels of Distribution:Conflict, Cooperation, andManagementSommersBarnesNinth Canadian EditionPresentation byKaren A. BlotnickyMount Saint Vincent University, Halifax, NSCopyright 2001 by McGraw-Hill Ryerson LimitedChapter GoalsTo gain an understanding of: The nature and importance of intermediaries What a distribution channel is and does The decisions involved in designing a channel ofdistribution Major channels used to distribute consumer goods,business goods, and services Vertical marketing systems Intensity of distribution Choice of intermediaries and conflict management Legal considerations and channel arrangementsCopyright 2001 McGraw-Hill Ryerson Limited15 - 2The Distribution Function distribution is about getting the product orservice to the customer as conveniently aspossible; it deals with access and availability intermediaries perform many of thedistribution functions on behalf of suppliers merchant intermediaries actually take title tophysical products that they distribute agents do not ever own the products, but theyarrange the transfer of titleCopyright 2001 McGraw-Hill Ryerson Limited15 - 3Distribution Channels The role of distribution entails: Arranging for its sale and transfer oftitle Promoting the product Storing the product Assuming some risk duringdistribution. Intermediaries often perform theseactivities for producer or

Review from student

Studypool Student
" This tutor is great! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors