SBE 330 Final Exam

Jul 6th, 2016
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DeVry University
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1. (TCO 1) What characteristics describe innovative organizations? If you were attempting to transform an average organization into an innovative organization, what is the most significant obstacle you might encounter? 2. (TCO 2) How is corporate venturing used as an aid to search for innovation opportunities? Explain the relationship of the organization’s strategic plan and vision statement to the corporate venturing methodology. 3. (TCO 3) Compare and contrast assembly customization with design customization. Why are efforts to maintain barriers to existing or new competitors using assembly customization of limited effectiveness? (Points: 25) 4. (TCO 4) What is product liability? How might it impact a firm? 5. (TCO 5) When engaged in strategic management activities, a choice is often made between innovation leadership and innovation followership. Compare and contrast these two activities. When might management teams find an innovation leadership role a possible disadvantage? Des

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1.Question :Student Answer:InstructorExplanation:Points Received:(TCO 1) What characteristics describe innovativeorganizations? If you were attempting to transform anaverage organization into an innovative organization, whatis the most significant obstacle you might encounter?Characteristics that describe innovative organizations include a) topmanagement commitment to and encouragement of innovation, b)hiring managers and R&D personnel who appreciate the need of theinnovation process, c) investments into initiatives that generate ideasand create opportunities for innovation, d) having multiple people inthe organization who are constantly innovating, both as individualsand as a team and e) being close to the market and needs of thecustomer and acting fast to realise opportunities that arise in themarket (Bessant, J. R., and Joseph Tidd, 2007). If we wereattempting to transform an average organization into an innovativeorganization, the most significant obstacle that might be encounteredis resistance to change in thinking and doing things from how it isdone currently. This is because innovation can be primarily a changeprocess at multiple levels and this change can be met with resistancethat must be planned for and effectively overcome for ensuringeffective transformation to an innovative organization. Reference Bessant, J. R., and Joseph Tidd. Innovation and entrepreneurship.Chichester, England: John Wiley & Sons, 2007.Innovative organizations h

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