Study Guide for New Heritage Doll

May 8th, 2015
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1. Compare the business cases for each of the two projections under considerations by Emily Harris. Qualitatively, which one do you regard as more compelling?2. Use the operating projections to compute a net present value (NPV) for each project. Which project creates more value?

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Doll Company Assignment GuidelineQuestions1. Compare the business cases for each of the two projections under considerations by Emily Harris. Qualitatively, which one do you regard as more compelling?2. Use the operating projections to compute a net present value (NPV) for each project. Which project creates more value?3. Compute the internal rate of return (IRR) and payback period for each project. How should these metrics affect Harriss deliberations? How do they compare to NPV as tools for evaluating projects? When and how would you use each?4. What additional information does Harris need to complete her analyses and compare the two projects? What specic questions should she ask each of the project sponsors? 5. If Harris is forced to recommend only one project over the other, which should she recommend? Why?Study Guide for New Heritage DollThe company has two project proposals: Match My Doll Clothing expansion (MMDC) and Design Your Own Doll (DYOD) initiative. The case analyzes various investment criteria for New Heritage Doll. We will start with NPV, and then move on to other criteria.2A. NPV for MMDCWe start by focusing on MMDC. In order to compute NP

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