Communication: Book Report

Jul 12th, 2016
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The Nuts Southwest Airlines's Crazy Recipe for Business and Personal Success book which has been written by Kevin Freiberg and Jackie Freibege is a case study of Southwest Airlines’ organizational communication processes and illustrates well the key concepts presented in this course. You learned a wide variety of communication theories, practices and principles related to each of the “four organizational discourses”. Southwest Airlines has achieved a high level of performance by strategically maximizing the advantages of some discourses and minimizing the liabilities of other discourses. Their story offers a persuasive illustration of how to strategically communicate to balance both individual and organizational success. Your goal is to show how your understanding of Chapter 1, 2, 3, 4, 5, and 6 of the book "Strategic Organizational Communication in a Global Economy" by Charles Conrad & Marshall Scott Poole, content can be applied to identify, explain, and practice the communicating

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Running head: BOOK REPORT1Book ReportNameInstitutionBOOK REPORT2Book ReportIntroductionIn most organizations, the basis of development lies in the type of communicationtheories, practices, and concepts that have been employed by the company. Thesecommunication bases when put into action, ensures a high level of performance. Through officialdiscourses, the essence of maximizing the organizational discourses becomes a priority. Thediscourses exist both as advantages, and some exist as challenges facing up an organization. Thebasis of how to communicate with the environments of every company becomes the issue thatevery company employs and wishes to ensure the attainment of maximum advantages.Southwest Airlines Organization is an organization that has taken place the maximizationof communication. The communication strategies that have been followed to ensure completeadherence to work ethics are divided into five key groupings. They ensured that their employeeswere to the task of delivering outstandingly to the company. The company is by the task ofmaking their employee free with the company hence making them write positively on the blogsthat are co-owned by the corporation. This creates a healthy environment for the company to beat the end of maximizing its vastness.Companys brandThe company lays its success to ensuring that the brand of the company is representedclearly and vividly. Most people have been possessed by the reflectiveness of the co

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