BMW FILMS marketing analysis

Jul 12th, 2016
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• Was BMW Films a good idea? How successful has it been? Who were the target audience? What was the rate of growth? Was it worth it? Did it target the right audience? Was it just an experiment? What are the response from consumer side and management side? • Based on your assessment of the success (or not) of the campaign, what do you recommend BMW and McDowell do next? Outline the alternatives McDowell has considered and choose one --- or is there a better alternative that is not yet on the table? • Define the the type of case it appears to be (could overlap): Decision cases: begin by describing a decision faced by the case protagonist, and often identifying distinct decision alternatives. These cases ask the person to choose an alternative and to defend that choice with arguments and evidence. Problem cases are similar to decision cases, in that they ask the person to assume the role of a case protagonist and make recommendations, but they don't provide clear alternatives from which to

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Surname 1Name:Course:Professors name:Date:BMW filmsA BMW film is an eight- ten minutes apiece aimed for internet marketing campaign. Thisproject thought tumbles the normal ad budget because most of the funds go to production ratherthan paid media. Nevertheless, it was a great idea because it resurrected the sale of BMW. Thecampaign provided viewers with a clear belief that they were directly behind the wheel of a car.Again, from the BMW film it was evident that everybody with BMW was trying to becomemore BMW-like BMW film.The whole campaign was very successful because through a BMW film reappearance itannounced to the audience the launch of a new "i" sub-brand of plug-in fusion automobilesaround the world. Again, it acted a splendid contrivance to exhibit that i-cars have the entireconcert anticipated from the final driving machine. Finally, this campaign was loved by

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