Create a PowerPoint presentation of 10-15 slides (with speaker Notes)

Jul 16th, 2016
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Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide, and reference slide), that addresses the following questions: How does Southwest Airlines make money when other airlines do not? What are the factors contributing to Southwest's success? Depending on the industry, intangible assets are more important than tangible ones. How is this evident at Southwest? How should Southwest respond to its short-term, on-time operating challenges? What do you think should be Southwest's long-term growth strategy?

Word Count: 758
Showing Page: 1/15
Southwest AirlinesSouthwest AirlinesOnly major airline to have earned a profitevery year for nearly three decades.Southwest has won the Triple Crown (best ontime performance, fewest complaints, fewestlost bags) for 5 years in a row. No otherairline has won this award.Southwests operating costs are 20% belowthe industry average. Company is 84%unionized.Now serves over 52 cities with 26,000employees.In 1998 they had over 140,000 job applicants.Three Questions:What does it take to make money inSouthwests business? What are Southwestssources of competitive advantage? Are theysustainable?How serious is the threat of competition? Canother airlines copy the Southwest model?How?What are your concerns? What doesSouthwest need to do to continue theirsuccess?Southwest AirlinesTalking about Southwests recruiting.Kelleher says, We draft greatattitudes. If you dont have a goodattitude, we dont want you, nomatter how skilled you are.What are your reactions to thisapproach?Mission StatementThe mission of Southwest Airlinesis dedicated to the highest qualityof customer service delivered witha sense of warmth, friendliness,individual pride, and companyspirit.Does this matter at Southwest?Why?To Our Employees:We are committed to provide ouremployees a stable work environment withequal opportunity for learning and personalgrowth. Creativity and

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