Kent MKTG450 quiz 3

Jul 16th, 2016
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Question Question 1 Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light)? Behavioristic Demographic Benefit Lifestyle Psychographic 1 points Question 2 Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of its product in addition to its original product reflect the company's decision to serve: concentrated markets. differentiated markets. a demographic segment. an undifferentiated market. geographic segmentation. 1 points Question 3 Today many people take an aspirin at their doctor's recommendation as preventive medicine. The maker of Bayer aspirin has added calcium to its aspirin. The calcium is also often recommended by doctors to help maintain bone density. There are many types of aspirin on the market, but only one brand that contains calcium. For Bayer, this calcium additive is an example of: brand quality. brand equity. a

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Kent MKTG450 quiz 3QuestionQuestion 1Which of the following bases for segmentation is employed when consumers are groupedaccording to their use of a product or service (heavy versus light)?BehavioristicDemographicBenefitLifestylePsychographic1 pointsQuestion 2Coca-Cola's offerings of diet, cherry-flavored, vanilla-flavored, and caffeine-free versions of itsproduct in addition to its original product reflect the company's decision to serve:concentrated markets.differentiated markets.a demographic segment.an undifferentiated market.geographic segmentation.1 pointsQuestion 3Today many people take an aspirin at their doctor's recommendation as preventive medicine. Themaker of Bayer aspirin has added calcium to its aspirin. The calcium is also often recommendedby doctors to help maintain bone density. There are many types of aspirin on the market, butonly one brand that contains calcium. For Bayer, this calcium additive is an example of:brand quality.brand equity.a competitive advantage.brand power.a market opportunity.1 pointsQuestion 4When Bruce Teilhaber opened his men's shoe store, he decided to carry a full line of shoes in thelarger, hard-to-find s

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