KENT MKTG450 QUIZ 7/ KENT MKTG450 QUIZ 7

Jul 16th, 2016
Studypool Tutor
Price: $10 USD

Tutor description

Question Question 1 _____ refers to the extent to which an ad contains elements that are novel, different, or unusual. Divergence Relevance Illumination Animatic Positioning 1 points Question 2 _____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic. Ethnographic research Focus group Animatic Quantitative research Perceptual mapping 1 points Question 3 An idea develops during the _____ step of the creative process. reality illumination verification originality immersion 1 points Question 4 _____ is viewed as "something that moves people, speaks to their wants or needs, and excites their interest." Advertising appeal Execution style Creativity Big idea Needledrop 1 points Question 5 When Ford Motor Company was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. This is an example of _____ advertising.

Word Count: 612
Showing Page: 1/4
Kent MKTG450 quiz 7QuestionQuestion 1_____ refers to the extent to which an ad contains elements that are novel, different, or unusual.DivergenceRelevanceIlluminationAnimaticPositioning1 pointsQuestion 2_____ is a research method whereby a group of 10 to 12 consumers from the target market areled through a discussion regarding a particular topic.Ethnographic researchFocus groupAnimaticQuantitative researchPerceptual mapping1 pointsQuestion 3An idea develops during the _____ step of the creative process.realityilluminationverificationoriginalityimmersion1 pointsQuestion 4_____ is viewed as "something that moves people, speaks to their wants or needs, and excitestheir interest."Advertising appealExecution styleCreativityBig ideaNeedledrop1 pointsQuestion 5When Ford Motor Company was preparing to introduce a new model, ads were run for severalweeks that talked about the new car but never showed it. This is an example of _____advertising.remindertransformationalteaseremotionalcognitive1 pointsQuestion 6_____ are words in the leading position of a print advertisement that are likely to be read first.HeadlinesBody copiesSubheadsLayouts

Review from student

Studypool Student
" Awesome! Exactly what I wanted. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1821 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors