Understanding Business Research Terms and Concepts: Part 1

Jul 18th, 2016
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Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design. Summarize each of the research designs. Write a 350- to 700-word paper in which you compare and contrast the two approaches: What are the strengths and weaknesses of each approach? How can they be used most effectively in a combined approach? Which method is more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines with abstract, in body cites, conclusion and scholarly references.

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IntroductionQualitative and quantitative research design differs in the type of information collected andanalyzed. This is so because quantitative research includes collection of numerical data that isanalyzed via statistical techniques and qualitative research includes non - numerical data and theresearcher describe it in using words. Quantitative research is important while analyzing themarket size, demographics, and user preferences while qualitative research design can be usedwhile identifying the user needs, behavioral patterns and use cases. Thus, each of theseapproaches is important and depends on the requirement of the researcher.Qualitative research designThis research design is used to find the characteristics or the quality of data. This research designcan be used to provide the details of human behavior, consumer behavior, emotional andpersonality characteristics,

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