BUS 302 Assignment 1 Kodak and Fujifilm Research paper

Jul 20th, 2016
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BUS 302 Assignment 1 Kodak and Fujifilm Research paper Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets. Write a six to eight (6-8) page paper in which you: 1.Describe the history and core business of each company. 2.Compare and contrast the approach to management that each company has pursued in order to embrace innovation. 3.Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response. 4.Evaluate each company’s approach to ethics and social responsibility and the impact thos

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Kodak and FujifilmTitle:Course Name:Topic Name:Professors Name:Student Name:Date:Kodak and FujifilmIntroductionToday in the world the photograph industry is very strong by the rivalry of manycompeting companies. The photography industry had been characterized by mergers, extensivealliances, and acquisitions, blurring previously distinct services, products, and competitors(Smith Geoffrey & William C Symonds, 1997). The foundation of strategic partnerships andrapid market growth made a multitude of digital products available to business and consumers.Today the photographic industry is a very unique industry and in this industry that there are twodominant players i.e Kodak and Fujifilm. In this industry the two giants want to be bigger thanthe other (Smith Geoffrey & William C Symonds, 1997). When Kodak trying to increase andmaintain its leadership position within the respective industry, while another company Fujifilmtrying to acquire the globe by its video image, medical industry and steal market share by theirproduct.History and core business of each company.Eastman Kodak Company known as Kodak was founded by George Eastman in 1888. Whenexamine the success of the companys its based on the launch of its revolutionary camera whichis significant the photo taking process (Deutsch Claudia H, 1999). Mainly Kodaks focus onimaging and photography, and its products ranged from photography equipment to film, colorand paper chemicals. In 1980s,

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