Promotional objectives or themes used by Google and competitive advantage with respect to place, pr

Jul 21st, 2016
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Promotional objectives or themes used by Google and competitive advantage with respect to place, price and promotion

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Promotional objectives or themes used by GooglePromotional mixImportance of imc to GooglePromotion methods like personal selling or mass sellingCompetitive advantageCompetitive advantage with respect to promotionDoes this company have a competitive advantage with respect to place, price and promotionPromotion by GoogleThe promotional objectives or themes used by Google are that it had a clean, clear,essential user interface. It has still maintained this interface. The focus is a lot on simplicityand doing more with less. It wants the consumer to feel invited to use it and not feelconfused. The objective is also to keep the morals and ethics intact. The advertising ismorally superior which has helped it to gain loyal customers (Shaughnessy, H. 2013) whichin turn recommend Google to their friends. The theme is very minimalist in nature. Thedoodles are small but powerful.The promotional mix of Google consists of a variety of factors which includepromotion through the internet as well as in the physical space. The reliance is very heavilyon viral or referral marketing. It uses online advertising (Goldfarb, A., & Tucker, C. 2011) inthe form of using its own ads. It a

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