TOPIC 3 - Primary Marketing Research Actions for TOPIC 3 - Primary Marketing Research Primary mark

Jul 21st, 2016
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TOPIC 3 - Primary Marketing Research Actions for TOPIC 3 - Primary Marketing Research Primary marketing research is generally used when all other options for gathering marketing research have been exhausted. It is very expensive, and sometimes the research itself is flawed in its design. One of the areas of primary marketing research we are all familiar with is the customer satisfaction survey. Even this supposedly simple type of survey is difficult to design to elicit the most accurate responses from customers. Let’s get a little experience in question design. Go to www.surveymonkey.com. Click on “Examples” then “Customer Satisfaction,” then on the Customer Satisfaction Survey Template, click “Preview,” On the right side, click on “Surveys 101.” (You should not have to sign up for an account to access this information.) Scroll through the tutorial on survey design paying special attention to the section on “How to design a Survey.” Then create one question you would

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It is rightly stated that designing a great survey requires lot of efforts and skills. And the bestsurvey should have unbiased questions and clear language. The question that I would like to askto UMUC student isHow would you rate your satisfaction level for the course?a. 5 (Strongly satisfied)

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