MKT 571/ MKT 571 FINAL EXAM (UPDATED)

Jul 22nd, 2016
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1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. test marketing idea screening product development product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Customer complaints Effective reach Share of shelf Trial rate 3. Creative strategies refer to the ________. amount of creative content in a communications message degree of innovation involved in the marketing of a product way marketers translate their messages into a specific communication novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? Formal channel Sponsored chan

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MKT 571 Final Exam (Newest)1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the________ stage.test marketingidea screeningproduct developmentproduct soft launch2. If Ming was interested in capturing distribution metrics for her retail organization, which ofthe following might she consider?Customer complaintsEffective reachShare of shelfTrial rate3. Creative strategies refer to the ________.amount of creative content in a communications messagedegree of innovation involved in the marketing of a productway marketers translate their messages into a specific communicationnovelty of a marketing communication4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. Theshow is presented by hosts who test drive new cars and provide reviews on the cars'performance, prices, and other factors. Which of the following personal communicationschannels is Top Gear closest to in description?Formal channelSponsored channelSocial channelExpert channel5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public.His experiences with Shell have always been good, resulting in positive brand contact. Mark ismost likely experiencing brand ________.parityalliancebondingessence6. Robert is the owner of an automobile manufacturing company. He calls for a board meetingand tells his directors that he wants to build a car that lets drivers experience power and

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