APU MKTG201 quiz 3

Jul 25th, 2016
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Question 1 of 10 10.0/ 10.0 Points Your marketing target analysis does not have to include which of the following: A.Identifying and analyzing the relevant purchasing organizations and people B.Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments C.Identifying payment terms used by the targeted organizations and consumers D.Developing appropriate action programs to reach the targeted segments E.None of the above Question 2 of 10 10.0/ 10.0 Points Which one of the following is not a demographic base for segmentation? A.Education B.Occupation C.Religion D.Personality E.None of the above Question 3 of 10 10.0/ 10.0 Points Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to. True False Question 4 of 10 10.0/ 10.0 Points Which of the following are types of Segmentation Bases? A.Geographic segmentation B.Psychographic segmentat

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APU MKTG201 quiz 3Question 1 of 1010.0/ 10.0 PointsYour marketing target analysis does not have to include which of the following:A.Identifying and analyzing the relevant purchasing organizations and peopleB.Collecting and analyzing relevant data regarding the demographics and psychographics of thetargeted segmentsC.Identifying payment terms used by the targeted organizations and consumersD.Developing appropriate action programs to reach the targeted segmentsE.None of the aboveQuestion 2 of 1010.0/ 10.0 PointsWhich one of the following is not a demographic base for segmentation?A.EducationB.OccupationC.ReligionD.PersonalityE.None of the aboveQuestion 3 of 1010.0/ 10.0 PointsIs the following statement true or false. Your Target market is the segment/group of people youchoose to not sell to.TrueFalseQuestion 4 of 10Which of the following are types of Segmentation Bases?A.Geographic segmentation10.0/ 10.0 PointsB.Psychographic segmentationC.Demographic segmentationD.Behavioral segmentationE.All of the aboveQuestion 5 of 1010.0/ 10.0 PointsBehavioral segmentationA. is segmenting buyers by personal characteristics such as age, income, ethnic

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