Marketing of Insurance

Jul 27th, 2016
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Marketing of Insurance ...

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MARKETING OFINSURANCEgROUPMEMBERS508 - KRUTANG DOSHI509 - ZANZAN DOSHI510- SHRADDHA GALA511- kHYATI GANDHI512- sHRENIK GANDHI513- AKSHAY GOGRIindexSRNOparticulars1)introduction2)Current scenario3)Insurance marketing4)Traditional vs modern marketing5)7 p's model of marketing mix6)Channels for distribution7)Bank insurance8)Advertising of insurance9)Objectives of advertising10)Life insurance corporationMarketing of InsuranceIntroductionInsurance: A contract (policy) in which an individual or entityreceives financial protection or reimbursement against lossesfrom an insurance company. The company pools clients' risks tomake payments more affordable for the insured.Insurance policies are used to hedge against the risk of financiallosses, both big and small, that may result from damage to theinsured or her property, or from liability for damage or injurycaused to a third party.Insurance, however, provides protection against tangible losses. Itcannot ensure continuity of business, market share, or customerconfidence, and cannot provide knowledge, skills, or resources toresume the operations after a disaster.Current ScenarioThe insurance industry of India consists of 53 insurancecompanies of which 24 are in life insurance business and 29 arenon-life insurers. Among the life insurers, Life InsuranceCorporation (LIC) is the sole public sector company. Apart fromthat, among the non-life insu

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