BUS475 Week-2 Knowledge Check

Jul 28th, 2016
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1. Compared with other approaches to business, the marketing concept is distinct in that it A. focuses on sales B. produces new products and services C. creates a broad assortment of products D. focuses on satisfying customers' needs 2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this? A. Qualifying B. Positioning C. Determining D. Clustering 3. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) A. introductory price dealing B. temporary price cut

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BUS475 Week-2 Knowledge Check1. Compared with other approaches to business, the marketing concept is distinct in that itA. focuses on salesB. produces new products and servicesC. creates a broad assortment of productsD. focuses on satisfying customers' needs2. A company provides its advertising agency with a statement about a new product to use indesigning an advertising campaign, and this statement includes a description of the target market,the product type, the primary benefits of using the product, and how this product is differentfrom, and better than, competitive products. What type of statement is this?A. QualifyingB. PositioningC. DeterminingD. Clustering3. The sales analysis of a product revealed that profits were highest when it was initiallyintroduced into the market with a high selling price. However, the price was gradually reduced asit started facing competition as substitutes entered the market. This is an example of a(n)A. introductory price dealingB. temporary price cut policyC. skimming price policyD. penetration price policy4. Blending the firms promotion efforts to convey a complete and consistent message is the goalofA. sales management communicationsB. sales promotion communicationsC. integrated promotional marketingD. integrated marketing communications5. According to the concept of social responsibility, a firm has a duty toA. communicate regularly with the publicB. place profit above all other considerationsC. place cu

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