Walsh College MGT 550 SU2016 V Week Five Exam 1

Jul 29th, 2016
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Question Question 1 Not yet answered Points out of 3 Flag question Question text Modern marketing has its roots in all BUT which of the following? Select one: A. statistics B. psychology C. anthropology D. sociology E. economics Question 2 Not yet answered Points out of 3 Flag question Question text The set of marketing variables a firm uses to achieve its desired sales performance is called the ________. Select one: A. marketing mix B. promotion mix C. product mix D. facilitating function E. CRM Question 3 Not yet answered Points out of 3 Flag question Question text A(n) ________ is created when a customer and business have ongoing interactions through the sales of a product or service. Select one: A. marketing concept B. utility C. exchange function D. customer relationship E. facilitating function Question 4 Not yet answered Points out of 3 Flag question Question text A company's process of creating value occurs ________ the selling process.

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Walsh College MGT 550 SU2016 V Week Five Exam 1Report this Question as InappropriateQuestionQuestion 1Not yet answeredPoints out of 3Flag questionQuestion textModern marketing has its roots in all BUT which of the following?Select one:A. statisticsB. psychologyC. anthropologyD. sociologyE. economicsQuestion 2Not yet answeredPoints out of 3Flag questionQuestion textThe set of marketing variables a firm uses to achieve its desired sales performance is called the________.Select one:A. marketing mixB. promotion mixC. product mixD. facilitating functionE. CRMQuestion 3Not yet answeredPoints out of 3Flag questionQuestion textA(n) ________ is created when a customer and business have ongoing interactions through thesales of a product or service.Select one:A. marketing conceptB. utilityC. exchange functionD. customer relationshipE. facilitating functionQuestion 4Not yet answeredPoints out of 3Flag questionQuestion textA company's process of creating value occurs ________ the selling process.Select one:A. only before and duringB. beforeC. duringD. afterE. before, during, and afterQuestion 5Not yet answeredPoints out of 3Flag questionQuestion textSome fast-food restaurants offer tasty and convenient food that customers want at affordableprices, but in doing so they contribute to a national obesity epidemic and environmentalproblems. These fast-food restaurants overlook ________ .Select one:A. the production orientationB.

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