MGT495 EXAM/ MGT495 EXAM 3 LATEST JULY 2016

Jul 29th, 2016
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Question QUESTION 1 Which one of the following is not a reason a company decides to enter foreign markets? To spread business risk across a wider geographic market base To capitalize on company competencies and capabilities To achieve lower costs and enhance the firm's competitiveness To build the profit sanctuaries necessary to wage guerrilla offensives against global challengers endeavoring to invade its home market To gain access to more buyers for the company's products/services 4 points Saved QUESTION 2 The advantages of using a licensing strategy to participate in foreign markets include being especially well suited to the use of cross-market subsidization. being able to charge lower prices than rivals. enabling a company to achieve competitive advantage quickly and easily. being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar, politically volatile, economically uncertain,

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MGT495 EXAM 3 LATEST JULY 2016QuestionQUESTION 1Which one of the following is not a reason a company decides to enter foreign markets?To spread business risk across a wider geographic market baseTo capitalize on company competencies and capabilitiesTo achieve lower costs and enhance the firm's competitivenessTo build the profit sanctuaries necessary to wage guerrilla offensives against global challengersendeavoring to invade its home marketTo gain access to more buyers for the company's products/services4 points SavedQUESTION 2The advantages of using a licensing strategy to participate in foreign markets includebeing especially well suited to the use of cross-market subsidization.being able to charge lower prices than rivals.enabling a company to achieve competitive advantage quickly and easily.being able to leverage the company's technical know-how or patents without committingsignificant additional resources to markets that are unfamiliar, politically volatile, economicallyuncertain, or otherwise risky.being able to achieve higher product quality and better product performance than with an exportstrategy.4 points SavedQUESTION 3Two drawbacks of a "think local, act local" multidomestic strategy arethat it is especially vulnerable to fluctuating exchange rates and that it can usually be defeated bycompanies employing cross-market subsidization tactics.excessive vulnerability to fluctuating exchange rates and having to craft a separate strategy forea

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