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Running head: ASSIGNMENT 1: CULTURE AND MARKETING STRATEGYAssignment 1: Culture and Marketing StrategyMax MeckleyStrayer UniversityMKT 510/ Consumer Behavior: Building Market StrategyDr. Tracy EllardOctober 30, 20151ASSIGNMENT 1: CULTURE AND MARKETING STRATEGY2Assignment 1: Culture and Marketing StrategyAdvertisement and LocationThe advertisement is located in the Real Estate Book in the Hampton Roads area ofVirginia and The Virginia Pilot. The advertisement is for a real estate firm adheres to the rulesand regulations of the Equal Housing Authority and part of the Realtor Association. ERA RealEstate Professionals is also part of the CARTUS referral program that works with the military toaid in relocation. The advertisement is an agents views on the local area where they practice.AssumptionsAssumptions are building blocks of a theory (Tsang, 2009). The author makes theassumption that the target audience feels that the area they live in is becoming crowded. TheASSIGNMENT 1: CULTURE AND MARKETING STRATEGY3author assumes that an increase in traffic and the number of homes in the area may cause homeowners to sell and move out of the area. The target market sees the sense of urgency in the termsof the green light versus the red lights. The home owner may have options that will not last forlong in the area where the house is located.Most consumers base decisions from goals. Goals can be short term or long term andhave some definite benefit f

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