Devry busn319 week 2 quiz latest july 2015

Jul 30th, 2016
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Question 1. Question : (TCO 1) To serve both buyers and sellers, marketing seeks to _____ and satisfy the needs and wants of prospective customers. change create manipulate discover weigh Question 2. Question : (TCO 1) An economics student would like to buy a mini-scooter but she cannot afford one. Which of the following reasons explain why marketing fails to occur here? There are not two or more parties with unsatisfied needs. A desire to satisfy a need is missing. No assessments of consumer wants and needs have been made. There is no way for the parties involved to communicate. The ability to satisfy a need is missing. Question 3. Question : (TCO 1) The first objective in marketing is to discover consumer diversity. ability to pay. objectives. needs. synergy. Question 4. Question : (TCO 6) Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Some versions contain Capri Sun drin

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Devry busn319 week 2 quiz latest july 2015Question 1. Question :(TCO 1) To serve both buyers and sellers, marketing seeks to _____ and satisfy the needs andwants of prospective customers.changecreatemanipulatediscoverweighQuestion 2. Question :(TCO 1) An economics student would like to buy a mini-scooter but she cannot afford one.Which of the following reasons explain why marketing fails to occur here?There are not two or more parties with unsatisfied needs.A desire to satisfy a need is missing.No assessments of consumer wants and needs have been made.There is no way for the parties involved to communicate.The ability to satisfy a need is missing.Question 3. Question :(TCO 1) The first objective in marketing is to discover consumerdiversity.ability to pay.objectives.needs.synergy.Question 4. Question :(TCO 6) Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers,small slices of meat, and small slices of cheese. Some versions contain Capri Sun drinks. Othersare called Cracker Stackers and Fun Fuel. The box is bright yellow and the quantity of foodcontained within is small. The target market for Kraft Lunchables is most likelymoms of school-age children.business people looking for a quick snack.business travelers.teenagers.seniors.Question 5. Question :(TCO 6) Which of the following would a marketer use as a synonym for controllable marketingmix factors?The five external environmental forcesMacromarketing for

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