Devry busn319 week 4 quiz

Jul 30th, 2016
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Question 1.1.(TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions. (Points : 3) advertising sales promotion publicity marketing research tactical support Question 2.2.(TCO 1) The act of consciously choosing from alternatives is called (Points : 3) a dilemma a quandary decision making a paradox a predicament Question 3.3.(TCO 1) During the marketing research process, _____ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.(Points : 3) measures of success research objectives marketing research plans decisions definitions Question 4.4.(TCO 1) A test market is an example of which type of marketing research? (Points : 3) Descriptive Explanatory Exploratory Causal Concrete Question 5.5.(TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its ad

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Devry busn319 week 4 quizQuestion 1.1.(TCO 1) The broad goal of _____ is to identify and define both marketingproblems and opportunities and to generate and improve marketing actions. (Points : 3)advertisingsales promotionpublicitymarketing researchtactical supportQuestion 2.2.(TCO 1) The act of consciously choosing from alternatives is called (Points : 3)a dilemmaa quandarydecision makinga paradoxa predicamentQuestion 3.3.(TCO 1) During the marketing research process, _____ are the specific,measurable goals the decision maker seeks to achieve in conducting the marketingresearch.(Points : 3)measures of successresearch objectivesmarketing research plansdecisionsdefinitionsQuestion 4.4.(TCO 1) A test market is an example of which type of marketing research?(Points : 3)DescriptiveExplanatoryExploratoryCausalConcreteQuestion 5.5.(TCO 1) When Home Depot entered the Quebec market, 2% of the populationwas aware of the retail chain. To determine how effective its advertising was in the first 18months of its presence in the Canadian province, it conducted awareness research for asecond time. Prior to conducting the research, it was decided that if at least 50% of thepopulation was aware of the Home Depot brand, it would continue its present advertisingprogram. This is an example of a(n) (Points : 3)objective.constraint.assumption.measure of success.barrier to entry.Question 6.6.(TCO 3) A picture or verbal description of a product or service a

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