Problem 3 Heavenly Chocolates Website Transactions Heavenly Chocolates manufactures and sells qualit

Jul 30th, 2016
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Problem 3 Heavenly Chocolates Website Transactions Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago the company developed a website and began selling its products over the Internet. Website sales have exceeded the company's expectations, and mangement is now considering stragegies to increase sales even further. To learn more about the website customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month's sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each of the 50 customers are contained in the file named Shoppers. A portion of the data is shown in Table 3.11. Heavenly Chocolates would like to use the sample data to determine if online shoppers who spend more time and view more pages also spend more mon

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