Marketing Plan This week you will continue your comprehensive marketing plan researching the SAM

Aug 2nd, 2016
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Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit IV you will provide a comprehensive discussion of the products and/or services provided by your organization. Product This section will provide a comprehensive look at the products, product lines, and services that are offered by your company. This will include discussions about the quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion of whether your company’s products/services would be considered business-to-consumer (B2C) or business-to-business (B2B).Branding is also considered a part of the product offering, thus a discussion of the branding efforts as

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10Marketing PlanThis week you will continue your comprehensive marketing plan researching the SAMEcompany that you researched in previous units. Again, utilizing the CSU Online Library, youwill research the various elements of the marketing plan as it relates to this company. In Unit IVyou will provide a comprehensive discussion of the products and/or services provided by yourorganization.ProductThis section will provide a comprehensive look at the products, product lines, and services thatare offered by your company. This will include discussions about the quality of theproduct/service and other additions such as warranties, installation, service plans, or uniquepackaging features that are included with the product (if pertinent). Include a discussion ofwhether your companys products/services would be considered business-to-consumer (B2C) orbusiness-to-business (B2B).Branding is also considered a part of the product offering, thus adiscussion of the branding efforts associated with your company and the importance of saidbranding in the overall product offering should be included. Within this discussion, review thepositioning strategy of your company.Competitive AdvantageA competitive advantage is an important goal of every company, address whether your companyhas a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss whetheryour company has a competitive advantage BBA 3201, Principles of Marketing 4with respect to their product offeri

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