Assignment-2-Harley-Davidson-External-and-Internal-Analysis

Aug 3rd, 2016
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Assignment-2-Harley-Davidson-External-and-Internal-Analysis

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ENVIRONMENT ANALYSIS OF THE MOTORCYCLE INDUSTRYEnvironment analysis of the Motorcycle industryStudent NameUniversity NameInstructor Name1ENVIRONMENT ANALYSIS OF THE MOTORCYCLE INDUSTRYThe Analysis of H-D's External Environment.Environment analysis is the very important to know the exact position of industry or companyglobally so that strategy can be created to boost the organization growth and a sustainableorganization can be built. Harley-Davidson is the American motorcycle brand which is aimed toprovide the powerful riding experience to its customer.Harley Davidson is having the great brand loyalty among the customer and people whopreviously used the Harley Davidson they all again prefer the HD at the best option for themotorcycle experience. So it shows that HD is providing the best user experience. HD isexpanding its target internationally for the woman rider which is best to increase the marketshare because now a days number of woman riders are increasing to it is the best time to grab allwoman drivers. Currently total 12% of Harley Davidson motorcycle belongs to women driver soit is showing the strong increment in the women rider percentage.Now a days HD need to improve its production efficiency and cost of production so that costshould not be barrier for the company to enter into the new emerging market. Harley Davidson isgrabbing the emerging market like India and China due to the growing economy where peopleare able to afford the Harle

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