BUS 330- Week 5- Final Paper- Opportunities in Foreign Markets

Aug 3rd, 2016
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BUS 330- Week 5- Final Paper- Opportunities in Foreign Markets

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OPPORTUNITES IN FOREIGN MARKETSOpportunities in Foreign MarketsAshford University: BUS 330: Principles of MarketingInstructor: Brian Gahan2/22/2015IntroductionOPPORTUNITES IN FOREIGN MARKETSProduct marketing is a critical function of the supply chain providing a link betweenconsumers and organizations. As globalization continues to rear its head, marketing managershave had to deal with more complex roles, deal with more demanding customers and have had toconsider ethics and different cultures. Nearly every American dreams of traveling abroad tosome foreign land that they know little about simply to explore and uncover the hidden treasuresof the country or province. However, what many Americans fail to realize is that Americans areafforded luxuries and conveniences that may not be available in other countries. Customs andcultures differ greatly when it comes to the traditions of American cultures versus European orAfrican cultures. There are many different luxuries that would do well abroad and offer the sameconvenience and reliability that are afforded to Americans on a daily basis. One such service isWi-Fi. What would an average American teenager do without Wi-Fi? One would never know. Incountries such as Asia this luxury is unfortunately not always available. While the number ofpublic hotspots in the world is growing at a rapid pace, it has become a norm that business andleisure travellers have access to free public Wi-Fi, whether it is in cafes, bar

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