In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company.

Aug 4th, 2016
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In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company. Promotion This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail. Competitive Advantage Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discuss

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10In Unit VI you will provide a comprehensive discussion of the promotion strategies of yourcompany.PromotionThis section will provide a comprehensive look at the promotional strategies of yourorganization. Begin with a look at the promotional objectives or themes used by your company.From there, review the promotional mix, this should include a preliminary discussion of theimportance of IMC to your company. Promotion methods such as personal selling mass selling(advertising and publicity) and sales promotion should all be addressed in detail.Competitive AdvantageCompetitive advantage is an important goal of every company, so address whether yourcompany has a competitive advantage WITH RESPECT TO PROMOTION. The idea is todiscuss whether your company has a competitive advantage with respect to how they promotetheir products. Again, this section should only discuss whether your company has a competitiveadvantage with respect to promotion (product, price and place are discussed in other sections).Once you have stated your position, remember to include your rationale. BBA..IntroductionThe success of a company depends upon the effective promotion of its brandand product/ service offerings along with other factors (Purely Branded, 2015). Withoutproperly promoting brand image and communicating the products/services offeredcustomers cannot be approached, attracted, and solicited. The success h

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