MKT 561 FINAL EXAM LATEST 2016 VERSION

Aug 5th, 2016
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1. Apple hosts a large number of ________, which become customers’ primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional). microblogs niche networks blogs online communities 2. Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then examined whether different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations. demographic psychographic behavioral descriptive 3. Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs. satisfaction profitability benefit frequency 4. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Effective reach Share of shelf Trial rate Customer complaints 5. The stage in the ne

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MKT 561 FINAL EXAM LATEST 2016 VERSION1. Apple hosts a large number of ________, which become customers primary source of productinformation after warranties expire and are organized by product lines and type of user(consumer or professional).microblogsniche networksblogsonline communities2. Josh separated people who wanted a high quality lawn mower from people who wanted a lowpriced lawn mower, then examined whether different characteristics were associated with eachconsumer-response segment. Josh was defining segments using ________ considerations.demographicpsychographicbehavioraldescriptive3. Companies provide rewards to customers who buy often and in substantial amounts. Thesereward schemes are referred to as ________ programs.satisfactionprofitabilitybenefitfrequency4. If Ming was interested in capturing distribution metrics for her retail organization, which ofthe following might she consider?Effective reachShare of shelfTrial rateCustomer complaints5. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the________ stage.idea screeningproduct developmentproduct soft launchtest marketing6. A group of products within a product class that are closely related because they perform asimilar function, are sold to the same customer groups, are marketed through the same outlets orchannels, or fall within given price ranges is known as a ________.product lineproduct variantproduct typeproduct class7.

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