Event Marketing Powerpoint

Aug 10th, 2016
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University of Phoenix
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Name:Institution:Professor:Date:Event Marketing Method The target market for the event are aged persons who are still active but haveproblem driving. UberSilver aims to organize events in target areas where a majority of agedpopulation live. UberSilver will partner with old aged groups, book groups and other social events togather the aged and market the new product (Kerin, 2012).The company will also select an influencer for the silver target market who can bean old celebrity to create event awareness.The pre event stage will include invitations through care homes, doctor offices andtelevision advertisements.Social marketing for families with aged dependable members will be contacted andinvited to these events.It will also engage in referrals for the informed target to increase the network beforethe event.Event Marketing Cost This is the project breakdown for the pilot project inLondon and Paris.Cost $1. Online120,000marketing2.33,000Catalogsandbrochures3.100000Conventions4. Print115,000Justification Provide a face to face meeting between UberSilver andits target market. Provide sampling of services by the target population. It is engaging to the target market when they are in aparticipatory mood (Kerin, 2012).References Kerin, A. (2012). Marketing: The Core. McGaw-HillRyerson.Name: Event Marketing PowerpointDescription:

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