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Running head: EVALUATION FOR POTENTIALITY OF UNDER ARMOURORGANIZATION1Evaluation for Potentiality of Under Armour OrganizationNameInstitutionCourseDateEVALUATION FOR POTENTIALITY OF UNDER ARMOUR ORGANIZATION2Evaluation for Potentiality of Under Armour OrganizationAs Chief Operating Officer of Under Armour Organization, I can identify prospectivevalue disciplines the Organization has that can develop its competitive performance. UnderArmour Organization has a persistent focus in giving customers its dependable products andservices at good prices and delivered with least difficulty or untimeliness. It has suppliessportswear (football wear, gymnastics wear among others), Cold gear, all-season gear,Streetwear for both men and women in a reliable manner. It has its retail outlets of more than 2500 stores for to ensure its products is available to the consumers. This potential in operationalexcellence, for example, was observed when it was named the Sporting Goods BusinessApparel Supplier of the year in 2001 and also the best company in launching a new product andwas awarded the Sports Authority Victor Award in the same year (Piotr , et al., 2013).Customer i

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