Aug 10th, 2016
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Surname 1Name:Institution:Course:Date:Learning from Corporate FlopsThe article Learning from Corporate Flops entails information obtained from aninterview conducted by MIT Sloan Management Review senior editor Martha E. M. Marthaspoke to Dr. Rita Mc Garth on behalf of the company she works for, Business Insight. RitaGunther McGrath is an associate professor at Columbia Business School and has vast knowledgeon corporate new ventures. In this article, McGrath concludes that many traditional tools forcorporate planning, although pertinent in stable markets, are not much helpful when oldestablished companies are handling new and uncertain business initiatives (McGrath 48). Theconcept of discovery-driven growth is extensively explored in the article in addition toappropriate corporate planning initiatives and their associated best approaches in businessventures.McGrath defines discovery-driven growth as a means of planning to grow in such a waythat acquisition of critical analytical information can be overlooked at the outset. It recognizesthat most of the data needed to make decisions are non-existent at the time of decision-makingprocess. As such, disco

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