Topics in Professional Writing

Aug 11th, 2016
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Texas Wesleyan University
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Technical and professional writing is a species of rhetoric that encompasses the discursive work of both technical specialists and workplace writers and communicators.

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SOCIAL MEDIAPRESENCEJENNIE SCHARNWEBERSocial Media PresenceA Proposed coordinated plan crafted with the intent of building your social mediapresenceForAnderson Stolper, CEOCree, Inc.ByJennie Scharnweber, ManagerCree Lighting Marketing DepartmentPROBLEMOur company has been searching for a new marketing idea with the potential for salesgrowth in a targeted audience. Currently, our marketing ideas have been generic with broadbut unfocused appeal. In addition, our marketing attempts have limited growth potential.Therefore, sales have been steady, but return on investments has diminishedSOLUTIONA key to any companys success is targeting an audience and meeting their needs. Socialmedia represents a growing market. The largest client base for social media is young adultsages 25-35, many of whom are new home buyers/owners. Social media, geared towardyoung home buyers/owner, is an ideal marketing tool for our company to develop.BENEFITSCreating Engaging Social ContentPosting Company Related UpdatesPromotions & Social CampaignsIntegrate Social Media Activity into Other Marketing PlansMonitoringAnalyticPURPOSEThis proposal outlines a coordinated plan crafted with the intent of building your socialmedia presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouYube, andSnapchat.NEEDS ASSESSMENTCurrent Marketing Tactics Do Not Meet the Needsof a Targeted Audience:Our current marketing tac

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