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MGT 498/MGT498 WEEK 3 INDIVIDUAL ASSIGNMENT ENVIRONMENTAL SCAN PAPER Write a 1,050- to 1,400-word paper in which you complete the following: Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan. Determine what competitive advantages each company has and what strategies each company is using. How does each company create value and sustain competitive advantage through business strategy? What measurement guidelines is each company using to verify its strategic effectiveness? How effective are the measurement guidelines that each company is using? Format your paper consistent with APA guidelines.

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Running Head: Environmental ScanTitle:Course Name:Topic Name:Professors Name:Student Name:Date:Running Head: Environmental ScanIntroductionEnvironmental scanning is the method of acquiring, understanding and controlling stream ofenvironmental information by the organizations in order not to be blindsided by unsuccessful inmanaging, threats, unprepared for opportunities, and interdependencies with importantstakeholders and resource organizers (Schwenk C R, 1988). It can be conducted to reach manypurposes like community needs evaluation, strategic planning, program development, andorganizational decisions making. For all the organizations environmental scanning is animportant part in order to contest in the market successfully, especially with a global approach toacquire a reasonable advantage over others in the global environment (Schwenk C R, 1988). Inenvironmental scanning competitive analysis is a main component. In this research paper, theinternal and external environments of three renowned companies will be studied and distinguishthe ways in which companies evaluate their internal and external environment and accordinglyformed the strategies to reach a competitive edge over others. In this research paper threerenowned companies are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All the threecompanies are deeply related to various industries and succeed different businesses. Also thispaper explaining about the competitive strategies and t

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